Helping you win your 'must win' tenders
If you’re going to invest the time and effort to submit a tender, you want to stack the odds in your favour that you’re going to win. Aurora Marketing is your secret weapon.
From strategy to writing, to project management, to design, to production… we’ve got all the bases covered to ensure you submit the best possible tender and give you the edge against your competition.
Regardless of your project, industry, style of contract, even budget, we can work with your team to present your proposal in the most compelling and persuasive way.
We can provide the whole kit and kaboodle... or not
One of Aurora Marketing’s greatest strengths is the size and quality of our team, which enables us to ramp up resources when needed. Whether you need a team dedicated to a key project for 3 months, a tender coach in-house for 3 weeks, a team of writers working around the clock for 3 days, or a document formatter for a few hours, we can help.
We currently have more than 70 specialist tender experts, with resources based in Brisbane, Sydney, Melbourne, Perth, Adelaide, Darwin and Wellington.
Below is a list of our roles and a brief description of their functions. For more detailed descriptions, please contact us and speak to one of our helpful staff.
TENDER COACHES
Our Coaches work with your bid leader to customise the Aurora Marketing STAR Framework, prepare your tender approach and provide leadership to the entire bid team. They facilitate key strategy workshops to extract key messages, and deliver content analysis and review sessions. They remain tenacious in challenging your team to produce a compelling and persuasive strategy, motivating them throughout the tender period to strive to produce the most exceptional submission.
PROPOSAL MANAGERS
Not looking for a Tender Coach but require something more than a Writer or Tender Coordinator? Our Proposal Managers are the perfect solution. They participate in the strategy and content analysis process, ensure the team are effectively using process templates, set milestones and drive plans so that each deadline is met. They keep the team on-track, implement the approvals and quality control process, and manage art production, so that the end product is 100% perfect.
TENDER WRITERS
Our Writers participate in the content analysis process so that the team has a detailed road map for how to answer each question. They work collaboratively with the technical team to develop the winning tender solution, and then convert the solution into compelling tender content, ensuring every question is comprehensively answered in a way that engages the reader. They weave the tender strategy and key messages throughout document, provide proofreading and editing, and finalise the document for printing.
PROOF READERS
Our specialist editors are engaged to perfect the final document to give it the best opportunity for communicating your message. The proof reader ensures there are no inconsistencies or errors in grammar, punctuation or spelling and perform the final check before it goes to print.
TEAM DATA COORDINATORS
Our Team Data Coordinators manage all of the extremely complex and time-consuming aspects of the tender related to the project team, such as updating organisational charts; confirming roles and responsibilities; writing CVs and obtaining photographs, signatures and content approvals; cross-referencing people to projects; and getting commitment statements and confirming availability.
CREATIVE DIRECTORS
Our Creative Directors are our design gurus who ensure our tenders 'hit the mark' visually. They can develop consortium logos and the full tender ‘kit’ (including folders, boxes, title pages, dividers, CD labels etc). They work closely with the document construction experts to design the page layouts for the Word document, CVs and project sheets and they also design the high impact vision documents and any other value-added submission elements.
GRAPHIC DESIGNERS
Our Graphic Designers roll out the tender materials following the visual direction set by the Creative Directors. On a large project, where there is a large portfolio of tender materials to produce, our Graphic Designers are critical to delivering the whole package affordably and efficiently. Our Graphic Designers can also work on-site to manage the large volume of graphics and diagrams for a tender.
DOCUMENT CONSTRUCTION EXPERTS
Our resident Word experts prepare the Word templates that will be used in the tender, including the main tender documents and the CVs and project sheets. They provide basic training to the tender team so that they can efficiently use the Word templates while working on the drafts; create diagrams including organisation charts etc; format the tender document and ensure it is print-perfect. They manage the internal printing and collation process and create all other presentation materials.
TENDER COORDINATORS
Our Tender Coordinators are our master jugglers - they coordinate all aspects of the tender and liaise with the bid leader and all members of the bid team. They coordinate CVs and project sheets, artwork, printing and production of the tender ‘kit’ and any other tender deliverables. They liaise with any external suppliers eg print companies, couriers, printer hire companies etc; conduct onsite proofing and quality approval inspections for items being printed or produced for the tender and coordinate necessary resources and tools for the tender.
Sooner is better, but it’s never too late
Without a doubt, the best time to engage us is before the tender documents are released. This way, we can work with you on strategy from the outset and we can optimise the time we have to prepare the most persuasive and comprehensive proposal.
But, the reality is that sometimes our clients need a little ‘last minute’ help too. We've mobilised teams of writers and production specialists within hours, even in remote locations.
Whatever the tender, whatever the timing, we can help.
We will work with your budget
We know that sometimes there is a difference between what you need and what you can afford. Bentley, BMW or Barina? With Aurora Marketing, you can choose. If you have a set budget, we will tailor our services to suit. We can help you to assemble the team for your tender using your own internal resources and preferred suppliers, or we can assemble a full team of our own resources. We will happily work with you to find the best solution depending on the scale of the tender, your budget and your available resources. Contact us





